The Dip

The extraordinary benefits of knowing when to quit (and when to stick)
Author: Sanjeev Sanyal


Every new project or career or relationship starts out exciting and fun. Then it gets harder and less fun, until it hits a low point - really hard, really not fun. At this point you might be in a Dip, which will get better if you keep pushing, or a Cul-de-Sac, which will never get better no matter how hard you try. The hard part is knowing the difference and acting on it. According to marketing guru and best-selling author Seth Godin, what sets successful entrepreneurs and pop stars and weight lifters and c ...
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